detour22 West Lawn 50 Illinois Hoodie

This unisex tee is inspired by the DM Shop search bar, symbolizing the digital shortcut to your neighborhood’s best-kept secrets. It represents the powerful act of discovering, connecting, and supporting local entrepreneurs through a modern lens. Because we’re not Big Tech, we’re Big Barrio.

This unisex design is inspired by the community incentives that connect neighbors with their local businesses, serving as a symbol of the exchange and closeness that strengthen neighborhood life.

This unisex design is inspired by the local traditions handed down from generation to generation, honoring the customs that give every community its unique character.

This unisex tee features the iconic Detour concept in a 3D style, symbolizing a modern way to explore and connect with local gems.

This unisex tee is an invitation to take a detour and explore the soul of your neighborhood. Designed for the curious, it represents the drive to discover local businesses and authentic experiences that fall outside the conventional algorithm. Since 2007.

This unisex pure cotton tee celebrates the authentic local experiences that define our blocks—from cultural festivals to the hidden gems only neighbors know. It represents the “Big Barrio” spirit where every street tells a story through its music, art, and food.