detour22 West Lawn 50 Illinois Hoodie

Inspired by the iconic 18th Street, this design celebrates the movement, community, and the authentic daily life—our cotidiarias—that define Pilsen.

This unisex tee celebrates our Smart Buys program—exclusive local benefits ranging from 10% to 50% off that empower you to support neighborhood gems.

This unisex design is inspired by the local traditions handed down from generation to generation, honoring the customs that give every community its unique character.

This unisex tee celebrates local gift cards as a powerful tool to directly support neighborhood businesses. Inspired by our Classic and Partner e-Gift Cards, this design represents a simple way to strengthen the community economy by keeping money circulating where it matters most—at home.

This design builds the name of Pilsen through typographic blocks, representing how our neighborhood is built by its people, its history, and its shared soul

This unisex tee is inspired by the DM Shop search bar, symbolizing the digital shortcut to your neighborhood’s best-kept secrets. It represents the powerful act of discovering, connecting, and supporting local entrepreneurs through a modern lens. Because we’re not Big Tech, we’re Big Barrio.