detour22 West Lawn Airplane Square Hoodie

This unisex tee is inspired by the DM Shop search bar, symbolizing the digital shortcut to your neighborhood’s best-kept secrets. It represents the powerful act of discovering, connecting, and supporting local entrepreneurs through a modern lens. Because we’re not Big Tech, we’re Big Barrio.

This unisex pure cotton tee celebrates the authentic local experiences that define our blocks—from cultural festivals to the hidden gems only neighbors know. It represents the “Big Barrio” spirit where every street tells a story through its music, art, and food.

This unisex tee celebrates local gift cards as a powerful tool to directly support neighborhood businesses. Inspired by our Classic and Partner e-Gift Cards, this design represents a simple way to strengthen the community economy by keeping money circulating where it matters most—at home.

This unisex tee celebrates our Smart Buys program—exclusive local benefits ranging from 10% to 50% off that empower you to support neighborhood gems.

This design honors our neighborhood’s culinary traditions, reflecting the power of food as a meeting point for neighbors and local businesses.

Inspired by the iconic 18th Street, this design celebrates the movement, community, and the authentic daily life—our cotidiarias—that define Pilsen.